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Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Invest Like the Best with Patrick O'Shaughnessy
Marketing - How to Start the Conversation With a New Client
Good distribution and marketing could make a average product successful, but not the reverse. How would you recommend people that are trying to improve their business through marketing? The first thing is don't fall into the trap of thinking that marketing fecial. A large part of marketing needs to be both experimental and probalistic. We shouldn't turn it into this optimisation game,. Part of its probalistic. Maybe actually, yous toul do very inefficient mass advertising simply because it increases your odds of getting lucky....
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