3min chapter

Matt Kelly | The Midnight Pod cover image

Hardest Moments, Ad Creatives, Hiring, Marathon Training + Dream Dust | Midnight Podcast Episode 49

Matt Kelly | The Midnight Pod

CHAPTER

How to Navigate a Bad Experience With a Creator

There's just so many moving parts when you work with that many individuals. One creator we had, build our card through Stripe somehow for like 25 grand cash. How do they have access to that? I don't even know. It's not easy to build someone for like... A stupid amount of money. The quality of UGC and UGC theory doesn't always translate into what makes a good piece of creative.

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