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78- Pricing is UX

d.MBA

CHAPTER

What Do You Do With Software Discounts?

Everything that conveys a status symbol, car is definitely part of that. So if something is expensive, it's not the same for when it comes to discounting. I have a huge problem with software pricing in general. What kind of has developed over time is this like fear pricing. It's also hard to understand pricing if there is no reasoning and no direct cost involved.

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