Foot Locker: Ken Hicks
Wisdom From The Top with Guy Raz
00:00
Footlocker Branding Strategy - How Do You Start to Do That?
When I took over, all marketing was done out of New York at corporate. And I basically took the marketing out of corporate, went away. Each of the divisions got their own marketing. So each of the divisions, now there were things like finance and stuff where we could keep, you know, the, the computer systems and we could keep those corporately. But, but the operations and responsibility was, was spread out amongst the company.
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