The Rise of the Data Driven Methodology in the Advertising Industry

We saw a 32 percent year-on-year revenue growth in the last quarter. The clients who did not pause their spending they saw that they were in a much better spot than The clients who paused the spending during the pandemic. We have seen that there's a fundamental shift that has happened in advertising with COVID-19 What we are also seeing is people are now cutting their cards and moving to the platforms which like say Roku or any connected TV sort of platforms, right? This is a data from e-marketer and the data is like 77.6 million households will have the cable TV packages this year, which is down 7.5% year on year.