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Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

CMO Confidential

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Analyzing Eyewear Retail Dynamics

This chapter explores the development of a simulator to assess customer behavior and financial projections for a retail eyewear company, focusing on Warby Parker. It evaluates customer metrics, stock performance post-IPO, and the implications of market overvaluation while emphasizing the importance of strategic customer retention. The discussion highlights Warby Parker’s resilient approach amidst market challenges and the significance of understanding customer cohorts for sustained growth.

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