In this Q&A, we discuss the future of media and why newsletters, YouTube, and podcasts will dominate. Matt shares his MAGIC Framework for converting social followers into email subscribers. We discuss Beehiiv’s newest features, including dynamic content, native analytics, and its ad network. The Q&A also covers paywalls, reader behavior shifts, and the biggest newsletter design mistakes. Finally, Matt explains how to know when you’ve hit content–market fit and when to use paid acquisition.
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Timestamps & Questions:
00:00 Introduction
00:48 What do you think the future of media will look like?
04:39 How do you drive traffic from a discovery platform to your newsletter?
11:01 How do you recommend utilizing paywalls and gated content?
13:29 What’s the best new Beehiiv feature for smaller creators?
16:05 How do you know a discovery platform is working?
16:53 How should you utilize dynamic content?
19:08 Should Beehiiv integrate better with Shopify?
20:00 Does this put pressure on Kit and Substack to evolve?
22:03 What’s the most underrated moat a newsletter can have?
23:12 How will reader behavior change overtime?
25:01 How will B2B newsletter evolve?
26:38 Advice for someone sitting on an idea for 6 months?
28:32 How do you know when you have audience market fit?
30:04 When should you run paid ads?
31:53 What are the biggest design mistakes you see?
