FlightStory CEO Georgie Holt and Chief Revenue Officer Christiana Brenton discuss with Dougal Shaw how they are pioneering podcasts and new media alongside Steven Bartlett, creator and host of The Diary of a CEO. Moving beyond traditional audio, they operate an end-to-end studio scaling global IP across newsletters, live events, and commerce. The duo explains how they "kill the guesswork" using proprietary technology like Guest Radar and Creator Radar to identify high-potential talent through data. They delve into their collaborative leadership, the necessity of "killing the romance" to avoid stagnation, and the role of Flight X in disrupting their own success. Finally, they highlight the transition from digital consumption to real-world communities, arguing that "packaging" long-form content for algorithms is essential for maximising global human impact.
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