Design Thinking - The End Users

In africa, in a lot of places, the fertility rate is about like four per women. So if you have products that are not valid for children or for pregnant or breast fitting women, then you exclude a significant share of the population. You need to rethink all of that to make sure that the people who needto that product will take it. For instance, when we were doing focus groups in new people were telling us, i'm not taking my medicines because i have to take them at noon, and it means i have totake them in front of my colleagues. If i do that, it means that i'm disclosing my status to people around me. And it's not something