The Tension Between Advertisers and Video Material

I was curious about how it touched on sort of the world that we work in because when this first happened, those who were hunger for information and news about it. I feel like this comes up every time there's any kind of tragedy, this tension between the like the advertisers and the video material that they're being shown against. There's a bunch of different levels here, but take the top level one, right, which is you're watching the video on a website and there's a pre-roll ad against it.