A customer at a lemonade stand spills his drink and asks if he can get another one. The owner says no, but you're going to have to pay him for it. "That's the value of doing the right thing," she says. 'If people can't think that far ahead, you re gongto have a very hard time'
Truly successful entrepreneurs are ethical business people. From “giving what you want to get” to “treating your team well,” doing the right thing is a good thing--and good for business.