The first thing is to whatever it is they weregoig to work on, you have to articulate it as a problem. You have to point to actual, living human beings that have this problem right now. And if they don't know about it, it's probably not a real problem. Quantify what the problem is, quantify its impact, and then decide, like, is this a problem worth solving? In fact, we we have a framework that we call the problems worth solving....

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