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Brex President & CPO on embedding Product team into sales process to accelerate revenue growth | Karandeep Anand | E251

The Product Podcast

CHAPTER

Strategies for Entering and Expanding in Large Enterprises

This chapter explores effective strategies for penetrating and growing within large enterprise accounts, particularly in the face of established competitor products. It highlights the importance of demonstrating superior value and employs a 'land and expand' approach while discussing how AI can facilitate smoother transitions and change management.

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