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3min chapter
443: Product wisdom from an innovation veteran
Global Product Management Talk
The Unconscious Bias of Engineers
Sometimes engineers get caught up in the fascination of how cool our solution is. Our customers often don't actually care about how cool we are, he says. They want to know what helps them improve their business. "It isn't about features and benefits" It's about how does this product improve your business? Why do you want this? If you can't explain that to your customer on one eight and a half by 11 piece of paper, that is I'm going to say 12 point font,. maybe 14 You've lost.
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