Hollywood is known for huge personalities and behemoth production studios taking big swings. But critics worry that the movie industry is playing it way too safe recently — by churning out remakes and fleshing out franchises, rather than dreaming up new things. And the same can be said of many established businesses in other industries. Larry Kasanoff, a movie producer and former studio head, has lessons from his career taking passionate risks to make groundbreaking movies like Platoon, Dirty Dancing, and Mortal Kombat. He breaks down his framework for innovation in three parts: Create, Ask, and Play. Kasanoff is the author of A Touch of the Madness: How to Be More Innovative in Work and Life . . . by Being a Little Crazy.