The Importance of Scarcity in Music

Ludwig: "I think I agree with Caroline that it's undervalued" He says when people look back at your year as a creator they don't remember the regular uploads. They remember the things that you eventized, like his chest boxing event. It's core to who he is as a creator and in a way those events are what are scarce. But music is an advertising-based business not so much about trying to reach maximum amount of people for ad revenue.