TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye
Bourbon Pursuit
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Shelter Distilling's Expansion and Bourbon Market Insights
The chapter explores Shelter Distilling's expansion to a new facility in Colorado, offering a larger space, restaurant, bar, and production facility with plans for tours. It delves into the booming bourbon market, projected to reach $12 billion by 2030, driven by premium experiences and evolving consumer tastes. Additionally, it discusses unique aspects of the bourbon market such as lower alcohol content options and the lack of marketing around its low-calorie and low-sugar content compared to other spirits.
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