#318: The One Narrative Framework You Need for Effective Business Storytelling
Business of Story
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Secret Weapon, Holy Grail
The a b t framework for storytelling is gaining steam. It's being used by big organizations like the national park service and f a, federal aviation tation. Author Jim Boulden says he has spent 10 years trying to get the science world to grasp this. He hopes his new book will help change how business people communicate with each other.
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