How to Create a Brand Desire

As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs. Then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.