
Peloton: Dara Treseder
Wisdom From The Top with Guy Raz
How to Create a Brand Desire
You have to create the foundation for people to want to try it, right? That, as you say, a brand desire. I think what happens is sometimes people try and because they fail on the first time, I think they give up. Once you create that brand desire, if you continue to deliver, you're in your customer's initial consideration set,. And they're going to keep coming back to you.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.