2min chapter

Wisdom From The Top with Guy Raz cover image

Peloton: Dara Treseder

Wisdom From The Top with Guy Raz

CHAPTER

How to Create a Brand Desire

You have to create the foundation for people to want to try it, right? That, as you say, a brand desire. I think what happens is sometimes people try and because they fail on the first time, I think they give up. Once you create that brand desire, if you continue to deliver, you're in your customer's initial consideration set,. And they're going to keep coming back to you.

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