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#54: The Boutique Approach to Taking on the Big Box Stores
That Will Never Work
How Do You Evoke Kindness and Warmth?
"How do i put in place the tools and the guide lines that allows someone who is not as good as me to be effective? And it could be that's where you begin to use technology. You know, you do video an hour a day in another store," she says. "Nothing's off limits, as long as you get back to this focus onat starts with really understanding your brand."
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