The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 333: Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

The Smart Passive Income Online Business and Blogging Podcast

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Expanding Product Value through Accessories and Complementary Products

This chapter explores the strategy of developing accessories or add-on products to enhance the value proposition for customers, with examples such as customized cases for gaming consoles and extra attachments for kitchen appliances. It stresses the significance of market research and intellectual property considerations in successfully implementing this approach.

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