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A crash course on founder-led customer success — Sydney Strader’s lessons from Catalyst & InVision

In Depth

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Founders and C Eos - What Are the Rituals of Early Customers?

Early customers are integral in helping to keep that pulse. It's common and appropriate to over invest in those customers, because they are generally taking a leap of faith with the intention of being heavily influential in your business specifically. A very consistent theme that i got from every single customer was, bring to the table something that i don't know that you know. That could be knowledge of our product or use cases on how it could be applied.

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