How to Introduce Simplicity Into Positioning

How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

Visit our website for the detailed episode recap with key learnings.

• Recurly — Sarah’s place of work
• Glossier — one of direct-to-consumer pioneers in human marketing
• Slack — an example of human branding in SaaS
• State of Subscriptions: What consumers want
• Connect with Sarah on LinkedIn

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