Is Dude Perfect the next Disney?
Masters of Scale
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Navigating Career Crossroads: From NBA to Dude Perfect
This chapter delves into a top executive's career decision to transition from the NBA to lead Dude Perfect, a thriving YouTube channel. It discusses the growth of Dude Perfect as a media empire, their innovative approaches to fan engagement, and the challenges of merging visions with established creators. The conversation highlights the importance of digital strategies in capturing a global audience and the potential for success in this evolving entertainment landscape.
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