You Use Language to Manipulate

All groups construct their own languages and use language as a tool to advance their own self preservation. Language comes with an implicit metaphysics that shapes how the ego, or the collective ego in this case, looks at reality. And you yourself are not better because it's hard to satisfy your base needs and transcend beyond them to the higher consciousness needs. That requires self actualization, work, loss of work,loss of self reflection, lots of consciousness.