How to Market a Group Training Program

In this episode, Cindy Abrami, who is also a partner at UESCA, discusses how to start and structure a group training program. Among endurance athletes, training in groups is quite commonplace – whether it be teams or social gatherings, group training is a popular offering. As such, a common question of new coaches is how to start a group training program. People start group training programs for all different reasons. Some of these reasons include marketing for their coaching practice, revenue generation (fee-based program), raise money for charity as a group, etc... 

Regardless of the reason for starting a group training program, there are several key things that someone would need to be aware of to give them the best possible chance of success. In this podcast, Cindy discusses all of these key areas and more!