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The Seven Levels Of Adaptive Innovation

The Duct Tape Marketing Podcast

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How Do You Prove Value to a Customer?

I love to look at companies that are not huge, that are doing things that are just wicked, you know, wicked different. I have a client who they build those, you know what? Like if you go into a auto body shop or something or a car auto shop and the technicians who are clean and these guys are really good at what they do. And they own all of their own tools and they have those tools in a really nice toolbox. And it's usually like this huge toolbox standing up really tall,. And it's red. That's exactly right. Yeah.

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