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Jocelyn from Pilothouse breaks down how their team stays aggressive, adapts fast, and helps clients scale efficiently—even on the actual day of Black Friday.
For media buyers and growth teams optimizing in real-time...
- What to do when your CPMs and CACs spike day-of
- Why legacy evergreen might outperform your BFCM creative
- The one Canva trick Jocelyn uses to refresh high-cost ads fast
- What Rebuy is and how it helped one brand double YoY revenue
- How Pilothouse pushes Meta’s algorithm before it catches trend shifts
Who this is for: DTC brands, marketers, and performance teams deep in BFCM trench warfare
What to steal:
- Canva border hack to make organic product shots pop for BFCM
- Simplify site UX: static banners, one clear offer, above-the-fold CTA
- Don’t trust one dashboard—use the data triangle: Shopify, Meta, Triple Whale
Timestamps
00:00 Black Friday PPC shifts and customer acquisition
02:05 Scrappy creatives that cut CPMs and boost conversions
04:20 Top of funnel focus and new customer strategies
06:30 Website optimizations to increase conversion rate today
08:50 How one brand hit 100 percent year over year growth
11:10 Dealing with delayed attribution and platform discrepancies
13:15 How Rebuy boosts AOV and top line revenue
15:20 Guiding the algorithm and deep audience persona testing
17:35 Wellness category trends and emerging demo shifts
18:55 Healthier on-platform metrics through segmentation
Hashtags
#dtcpodcast #blackfridaymarketing #ecommercetips #pilothouse #metaads #googleads #paidmedia #shopifybrands #rebuy #conversionrateoptimization #ecomstrategy #digitalmarketingtips
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