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Coaches and the War on Referees
The explosion of coaching, it's related to the war on referees. It's what happens when more and more of life feels like a brutal, competitive sport. The scarier it is to lose, the more people scramble to find an edge. That's what a coach offers, an edge. And he's not the person who's got five different credit cards maxed out and is paying 30 % interest rate to some bank. Another problem angela saw trust. Ricans had been screwed by consumer finance for so long that they were likely to be wary when some company sprung up claiming it was actually going to be on their side.