The Culture of Social Hacking

I think this culture has come largely because of the concept of like social hacking, which is something we discussed. When Eric first started and he did the couch series with Logan Paul, you know, there's some of his success in doing that. And I think all creators should know who are trying to do something like that, how bad it feels being on the receiving side of a collaboration that you don't wanna do. Or like someone's showing up randomly. It's not like endearing. You can't really see it until you receive it.