Strategic Business Advice That Applies To Every Business | Ep 840
The Game with Alex Hormozi
00:00
Customer Acquisition and Retention Strategies
This chapter delves into the critical metrics of customer acquisition cost (CAC) and lifetime value (LTV) in enhancing business growth. It emphasizes the need for businesses to focus on customer retention strategies to boost LTV and maintain churn rates below 3%. The discussion also covers pricing strategies and marketing messaging that can help sustain customer loyalty and drive long-term revenue.
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