Evolving eCommerce Trends in China

This chapter examines the evolving promotional strategies within China's eCommerce landscape, emphasizing the rise of pre-sales and order cancellations. It highlights recent government data illustrating growth in parcel volume and sales amid changing consumer behaviors, particularly in the food and beverage sector.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app