2min chapter

Growth Machines: Combining Product-Led Growth and Sales cover image

Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform

Growth Machines: Combining Product-Led Growth and Sales

CHAPTER

Navigating the New Era of Buyer Engagement

This chapter explores how modern buyers increasingly prefer to research products independently before interacting with sales. It emphasizes the importance of understanding both traditional and tech-savvy consumers to streamline the sales process and encourages questioning assumptions for innovative strategies.

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