The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Ultimate Marketing Engine
John Defterios has written a new book, "The ultimate marketing engine" He says he wanted to write something that was effectively an evolution of his thinking at least or what he's continued to practice and learn by practicing. The pandemic showed for him at least a very bright light on the fact that businesses grow because they're in the right place,. A strong economy can help them survive tough times but it doesn't guarantee success.
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Transcript
