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Stories That Sell in Three Minutes with Dan Manning

The Storytelling Lab

CHAPTER

The Story of a Startup Founder

Bennett: When you were at a very early stage, your startup, especially if you don't have a product that you're selling, the thing that you were selling is yourself. And these personal stories where you convey like why you are the person to do this thing. So I would craft a, unsurprisingly, a three minute story about you and about what led you with all of your experience to now start this business.

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