Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy
The AI in Business Podcast
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How to Categorize Unique Goods on Etsy
I wanted to fit at least a question along these lines in because it came up in other episodes that we're doing in this series on retail. In terms of where you're collecting a lot of this data, putting both merchants and customers into different categories, how much does that unique goods factor come into play in increasing how much data you're taking or not? Yeah, it's a great question. I think it's the friction I was mentioning between making it easy to list and sell on Etsy versus understanding more about the seller and the listing. So I think that's a balance we're constantly trying to strike.
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