4 myths and misunderstandings about doing business in Africa | Nomava Zanazo
TED Business
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Africa's Leap Frog Story
Africa's leap frog story is at least ten years old now. Local culture also has a big influence on what we buy and where we buy. Moroccans prefer to purchase tea in traditional markets, while ethorpians prefer to purchase their products in local chios. At least 60 % of g p in kena and telzania goes through mobal money. We seng e commerce fast taking off, and the new africa trade agreement will make it easier for cross broader transactions. So if your company or brand is looking to get a piece of the action, now is probably the right time to come in.
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