The Ginsu Knife

The informercal test is the best way that i know to get clarity on that. So many sale people are selling knives, i got a knife. They don't have the unique mechanism. And armand i know you talk about this alot, which i love, this idea of problem training, not product training. I love this. This starts with you have to know something that your prospect doesn't know. Let's talk about the ginsu knife. It was made out of japanese steel that lasted ten years without having to be sharpened. Two under bucks. You never had to leave your house to get it.