Are You at the Mercy of the Super Market?

The idea of bargaining powers so interesting to me, and maybe it's not talked about a lot because there's no formula really to it. Once you become a large national brand, that's not the case. Super markets could charge slotting fees, radio stations could charge to play your song. A media outlet has a lot of bargain power in whether you're able to access their audience. And shopping is the same thing as whether you can act cess their audience there.