The Martha Stewart Podcast cover image

Lessons from a “Girl Boss” with Charlotte Beers

The Martha Stewart Podcast

CHAPTER

Digital Advertising

I think you know when you have the work you need to have if you never know what time it is. The world has shifted so much and I'm in touch with a lot of these executive women who are running businesses that are focused on performance can be proven. So digital advertising, the reason it's easy to prove it is it's not asking you to do anything unusually except click this, tip that or sign this paper. We can count the heads and it's reassuring to clients but it's not the big thing. If you hand someone an idea that's larger than their brand, the consequences will change their life in the world. But it's very difficult for people to justify or believe

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