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18min chapter
TWIG #303 Toxic Positivity, Squad Busters Speculation and Roblox 🔥
Deconstructor of Fun
Navigating Game Launch Pitfalls
This chapter explores the challenges and strategies involved in launching new games, with a focus on the poorly executed launch of 'Squad Busters' compared to 'Brawl Stars.' The speakers discuss the critical importance of teamwork, realistic marketing strategies, and the dangers of toxic positivity in game development, emphasizing the need for thorough testing before release. They also reflect on the industry's evolving strategies, including the value of soft launch periods and the significance of honest communication to ensure success.
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