Podcasting in the East and Southeast Asian Podcast Markets

Digide writer Kayleigh Barber took a look back at one of the scarier podcast antagonists in recent memory, Q1 2023. While ad revenue was indeed down, the numbers aren't as bad as one's predicted. According to GWI data, the weekly reach of podcasting is just 10% of the population. Of the podcast listening public, the demographics split evenly between under 44 years old and over 44.