Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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AI, Perception, and Creativity

This chapter explores the integration of artificial intelligence in writing and research, showcasing its impact on productivity and creativity. It discusses public perceptions surrounding effort and quality, particularly in marketing and content creation, while also drawing parallels with personal experiences and notable figures like Bob Dylan. The chapter emphasizes the balance between rapid output and the perceived value of work, challenging conventional biases in various domains.

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