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TikTok’s Transparency Problem

Your Undivided Attention

CHAPTER

How TikTok Is Changing the Basis of Your Elections

Election-related content was extremely widespread on TikTok during the whole presidential campaign. The platform's narrative has always been that TikTok is not a political platform. We were forced to observe and to measure that indeed it was highly political. To put a number, we estimated that there was at least one billion views of election-related content in France,.

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