How to Win on TikTok Shop | Episode #1 | Amanda Johansen & Jake Bjorseth
The Social Commerce Collective
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Navigating the Changing Landscape of TikTok and Marketing Organizations
Exploring the shift in mindset needed by brands to recognize the value of creators with smaller followings but higher engagement, and the impact of TikTok on marketing organizations transforming social media from a cost center to a revenue-generating factor.
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