2024's Best B2B Marketing Strategies [REWIND]
The Digital Marketing Podcast by Exposure Ninja
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Exploring Effective B2B Influencer Marketing Strategies
This chapter emphasizes the impact of quality content creation in B2B influencer marketing, using Adobe and Figma as examples of companies prioritizing talented content creators over follower count. It advises businesses to focus on building relationships with key influencers or publications in their industry to reach niche audiences effectively.
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