How To Citizen with Baratunde cover image

Crafting a Citizen Story (Jon Alexander)

How To Citizen with Baratunde

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The Consumer Story of 1984

1984 was a key moment in the history of consumer culture. Apple Macintosh launch, Air Jordan's and Virgin Atlantic launches were big moments. LA Olympics became first to be funded by commercial sponsorship. The idea you can buy stuff to solve global poverty also came into play.

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