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74. Fonts

The Economics of Everyday Things

CHAPTER

The Art and Economics of Typography

This chapter explores the evolution of fonts from ancient writing systems to modern digital design, emphasizing their artistic and commercial significance. It discusses the challenges font designers face in balancing uniqueness with legibility, the impact of technology on font creation, and the complexities of font licensing. The chapter also highlights the lucrative opportunities in custom font design for corporations, illustrating how typography plays a crucial role in visual identity and branding.

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