The Art and Economics of Typography

Behind almost every character you see displayed on a page or a screen, there’s a complex — and sometimes lucrative — web of licensing deals. Zachary Crockett is just your type.

• SOURCES:
  • Lucas Czarnecki, creative director of Type Network.
  • Gerry Leonidas, professor of typography at the University of Reading.
  • Chantra Malee, co-founder and C.E.O. of Sharp Type.
  • Lucas Sharp, professional font designer and co-founder of Sharp Type.

• RESOURCES:
  • "What Fonts Are Used by The New York Times?" by Nona Blackman (Envato Tuts+, 2024).
  • "Legendary Type Foundry Monotype Sold to Private Equity for $825 Million," by Suzanne LaBarre (Fast Company, 2019).
  • "Calibri’s Scandalous History," by Ross Arbes (The New Yorker, 2017).
  • "This Was The First Computer Font," by John Herrman (BuzzFeed News, 2012).
  • "Manuscripts and Special Collections," by the University of Nottingham.

• EXTRA:
  • "Are Our Tools Becoming Part of Us?" by People I (Mostly) Admire (2024).