LinkedIn Buyer Group Targeting
LinkedIn Ads Show
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Targeting Buyer Groups in B2B Marketing
This chapter explores the challenges and strategies of targeting buyer groups within the B2B marketing landscape. The speakers discuss how understanding buyer behaviors and leveraging LinkedIn's data can enhance targeting efforts, ultimately streamlining the sales process. Additionally, they emphasize the importance of long-term strategies and performance metrics to evaluate the success of buyer group targeting in driving sales conversions.
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