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Publishers are looking for more owned and operated channels to, I mean, the revenue is just going to be a little bit better when you don't have to share it with a platform. There's less buzz around newsletters than there has been about podcasting because they're not new products or anything like that. And emails aren't being in over saturation but do run the risk of how many newsletters do I really want to subscribe to? It feels like newsletters have kind of moved into that like where podcasting is to where obviously we have a podcast, we're doing it right now.